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How to promote your App/game and make it more popular


There are many ways out to promote your app and make it popular among smartphone users.
I would recommend to start with a landing page as such kind of sites to represents your app from the best side and there you can gather the email addresses from users to make them know about launch and updates.
Be presented on social platforms: Twitter, Facebook, Google+ and LinkedIn profiles to promote the app several times in a week. Write interesting content, make it creative, funny and thought-provoking kind.
Make a hype around your app via press. The best way to be talked about is to manually reach out to journalists.
Cooperate with influencers who are related to app niche. For instance, a children's app can be pitched to bloggers who write about mothers. The bloggers (or influencers/trend persons) have a wide range of fans who are devoted for their content and gladly try your app if the influencer would share it.
Make ASO. This will make your app easy found in search result page of Store. Besides, you will have a lot of organic traffic and not miss the target users. The keyword ranking will be significantly improved in case ASO is conducted.
Care about app visibility in Store. The visibility depends on the position in Store. To increase your position will help installs boosting which will take your app to highest spot of ranking.

Credits: Nicole Carter 

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